The Future Cohen Lab
Website design + brand strategy
the future cohen lab
It’s a competitive world out there and tenure-track jobs are hard to come by. We worked with Dr. Hamutahl Cohen, a postdoc with the Ponisio Lab at the University of Oregon, to develop a brand and website to help her prepare for the upcoming application season and stand out from the crowd.
research page
the brand
fresh, friendly, multi-dimensional.
One of our major goals with all post-doc websites is to help them stand out to search committees - to build a web experience that is both memorable and informative. Here we focused on the things that make Hamutahl unique among other insect / pollinator researchers. We highlighted her interests in art, baking, and her love of her dog. We kept the palette feminine, calming, and young, while balancing that mood with text that is serious, rigorous, and professional. We focused on her interests in the conservation of bee species and her initative to already publish a book (!!!) marrying the art and science of Californian pollinators. Custom illustrations really bring the site together.