The Fletcher Lab
Website design + brand strategy
the fletcher lab
Dr. Fletcher is a new professor at Stanford University, and we were THRILLED to help her define her vision for her new lab and research program. We worked with Dr. Fletcher to build a site that showcased her groundbreaking research in water resources management, her commitment to equity and inclusion, and (most importantly) her drive to build a more just and sustainable world.
research page
the brand
clean, inspired, water-driven
The brand for the Fletcher Lab is clean, committed, and inspired by a desire to build a better world. We wanted the colors to reflect her passion for water resources with an earthy, blue-based palette. But the yellow brings in the human aspect of social and environmental justice. The fonts are elegant and academic - not overly stuffy, but not too playful either.
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