Future Cook Lab | Website design + brand strategy
The Project:
Client:
It’s a competitive world out there and tenure-track jobs are hard to come by. We worked with post-doctoral fellow Dr. Chelsea Cook to develop a brand and website to help her prepare for the upcoming application season and stand out from the crowd.
Goals:
Help Chelsea get a job, with a brand and strategy that reflects her career ambitions, target audience, and personality. The ultimate goal was to help build a compelling application package that offers the best possible presentation of this amazing woman and her work.
our approach
It doesn’t get cooler than Chelsea Cook. Her work on collective cognition is relatable to anyone living in a social society, and her use of the honeybee as a study system has agricultural, economic, and ecological importance. Her projects are a perfect mix of neurobiology, conservation, and animal behavior that just sucks you in.
Our goal with this website was to let the wonder of Chelsea’s work shine through and keep her audience engaged in the research. We wanted approachable breakdowns of her research findings and an unflinching emphasis on her many major accomplishments.
the brand
cool, edgy, courageous
If you meet Chelsea, you’ll notice right away that she is cool, edgy, and courageous. She speaks honestly and openly; laughs readily; and has a raw energy and enthusiasm about her that we wanted to channel. We chose bright, bold colors and a hand-drawn font, accompanied by gritty honeybee imagery and splashy color blocks. We wanted the site to feel energetic, intellectual, honest, and edgy, just like Chelsea and her future bee lab.
